Best WordPress popup plugins help convert visitors into subscribers, customers, and leads. From email opt-ins to promotional announcements, strategic popups can dramatically increase conversions. This guide covers the top popup plugins for 2025, comparing features, targeting options, and pricing.
The best WordPress popup plugins for 2025 are OptinMonster for advanced targeting, Convert Pro for value, and Popup Maker for free features. Choose based on your conversion goals, budget, and required targeting sophistication. Browse our WordPress Plugins for popup solutions.
| Plugin | Best For | Exit Intent | Starting Price |
|---|---|---|---|
| OptinMonster | Advanced targeting | Yes (advanced) | $9/month |
| Convert Pro | Value for features | Yes | $99/year |
| Popup Maker | Free features | Yes (premium) | Free / $87/year |
| Thrive Leads | Split testing | Yes | $99/year |
| Elementor Pro | Page builder users | Yes | $59/year |
OptinMonster is the industry leader in conversion optimization, used by over 1 million websites. Its targeting engine is unmatched – show different popups based on referrer, pages viewed, cart value, or custom variables. Exit-intent technology detects when visitors are about to leave.
The drag-and-drop builder creates beautiful popups without coding. Campaign types include lightbox popups, floating bars, slide-ins, fullscreen welcome mats, and inline forms. A/B testing optimizes every campaign.
Convert Pro offers premium popup features at a fraction of OptinMonster’s price. Created by Starter Templates (Starter Templates theme), it integrates perfectly with the WordPress ecosystem. The visual editor creates professional popups quickly.
Features include exit intent, scroll triggers, click triggers, and advanced targeting. The one-time annual price includes unlimited popups and sites, making it excellent value for agencies.
Popup Maker is the most popular free popup plugin with over 700,000 active installations. The free version includes multiple popup types, targeting conditions, and trigger options. Premium extensions add advanced features like exit intent and analytics.
The plugin is developer-friendly with hooks and filters for customization. It integrates with popular email marketing services and form plugins.
Serious marketers needing advanced targeting should invest in OptinMonster. Convert Pro provides excellent value for WordPress users. Popup Maker serves those wanting capable free popups with optional premium upgrades.
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Erik Keller
