Best WordPress email marketing plugins help you build subscriber lists, send newsletters, and automate email campaigns. Email remains one of the highest ROI marketing channels. This guide covers the top email marketing plugins for 2025.
The best WordPress email marketing plugins for 2025 are Mailchimp for WordPress for beginners, FluentCRM for self-hosted email, and OptinMonster for list building. Browse our WordPress Plugins.
| Plugin | Best For | Email Sending | Starting Price |
|---|---|---|---|
| Mailchimp for WP | Beginners | Via Mailchimp | Free / $59/year |
| FluentCRM | Self-hosted email | Direct sending | $129/year |
| MailPoet | Simple newsletters | Built-in or external | Free / $13/month |
| Convert Kit | Creators | Via ConvertKit | Free / $9/month |
| Newsletter | Budget option | Direct sending | Free |
Mailchimp for WordPress connects your site with Mailchimp’s popular email platform. Create signup forms that sync directly with your Mailchimp lists. The plugin integrates with contact forms, WooCommerce, and membership plugins.
While Mailchimp handles sending, the WordPress plugin manages list building and integration. Perfect for those already using or planning to use Mailchimp.
FluentCRM is a self-hosted CRM and email marketing automation plugin. All data stays on your server with no per-subscriber fees. Send unlimited emails, build automation workflows, and track everything within WordPress.
Deep WordPress integration means you can trigger automations based on any WordPress action – form submissions, purchases, membership levels, and more.
MailPoet lets you design and send newsletters directly from WordPress. The drag-and-drop editor creates beautiful emails without coding. Send via MailPoet’s service for guaranteed deliverability or use your own SMTP.
WooCommerce integration enables automated emails for abandoned carts, purchase follow-ups, and product recommendations.
Grow your list with our WordPress Plugins. Join our Premium Membership for unlimited access.
Erik Keller
