How to Create a Landing Page with Elementor: Step-by-Step Tutorial

A well-built landing page focuses visitor attention on a single goal: signing up, purchasing, downloading, or contacting you. Unlike regular website pages that offer navigation to many sections, a landing page removes distractions and guides visitors through a conversion path. Elementor Help Center provides the tools to build these pages visually, without writing code. This tutorial walks you through the full process, from page anatomy to performance optimization.

Anatomy of a High-Converting Landing Page

Before opening Elementor, understand what makes a landing page effective. Every successful landing page includes these core sections, arranged in a logical flow that moves visitors from awareness to action:

Setting Up Your Landing Page in Elementor

Step 1: Create a New Page with Canvas Template

In your WordPress dashboard, go to Pages > Add New. Give your page a title, then click Edit with Elementor. In the Elementor settings (gear icon at bottom left), set the Page Layout to Elementor Canvas. This removes your theme's header, footer, and sidebar, giving you a blank canvas focused entirely on your landing page content.

Step 2: Build the Hero Section

Add a new section with a two-column layout (60/40 or 50/50). In the left column, add:

• Heading widget: Your primary headline. Keep it under 10 words. Focus on the outcome, not the product.
• Text Editor widget: A supporting subheadline (1-2 sentences) that expands on the headline's promise.
• Button widget: Your primary CTA. Use action-oriented text like "Start Free Trial" or "Get Your Copy" rather than generic "Click Here."

In the right column, add an Image widget with a product screenshot, mockup, or relevant illustration. Set the section background to a gradient or solid color that contrasts with the rest of the page.

Step 3: Add Problem/Pain Point Section

Create a new section with 3-4 columns. Use Icon Box widgets in each column to present the problems your target audience faces. Each icon box should have a concise title and 1-2 sentences of description. This section validates that you understand the visitor's challenges before presenting your solution.

Step 4: Present Benefits and Features

Use a combination of sections to showcase what your product or service offers:

• Feature blocks: Two-column sections alternating image left/text right and text left/image right. This creates visual rhythm.
• Icon List widget: For listing specific features with checkmarks or custom icons.
• Counter widgets: Display impressive numbers (users served, downloads, years of experience) with animated counters.

Step 5: Add Social Proof

Social proof is one of the most persuasive elements on a landing page. In Elementor, you can build this section with:

• Testimonial Carousel widget: Rotating customer quotes with photos and company names.
• Image Carousel widget: Client or partner logos displayed in a horizontal scroll.
• Star Rating widget: Display your average rating from review platforms.
• Text Editor widget: Pull a specific case study result, formatted as a large quote.

Adding Forms and Lead Capture

Elementor Pro includes a Form widget that supports multi-step forms, conditional logic, and integrations with email marketing services. For landing pages, keep forms short. Each additional field reduces completion rates.

Form Integration Tips

• Email marketing: Connect directly to Mailchimp, ActiveCampaign, ConvertKit, or other services through Elementor's built-in integrations.
• CRM integration: Use Elementor's webhook action to send form data to your CRM.
• Thank you page: Redirect users to a dedicated thank you page after submission. This allows you to track conversions in Google Analytics.
• Inline validation: Enable real-time field validation to reduce form errors.

For detailed form building techniques, see our Elementor forms tutorial.

Using Popups for Conversion

Elementor Pro's Popup Builder lets you create exit-intent popups (triggered when the cursor moves toward closing), scroll-based popups (after 70% scroll depth), timed popups (after 30-60 seconds), and click-triggered popups attached to "Learn More" links. Each type serves a different conversion strategy for capturing visitors at key moments.

Conversion Optimization Tips

Design Principles That Drive Conversions

• One page, one goal: Every element on the page should support a single conversion action. Remove links that lead visitors away from the landing page.
• Visual hierarchy: Use size, color, and spacing to guide attention. Your headline and CTA should be the most prominent elements.
• Whitespace: Do not crowd sections together. Adequate spacing between sections improves readability and lets key messages breathe.
• Consistent CTA placement: Place your primary CTA in the hero section and repeat it after every 2-3 content sections. Visitors should never have to scroll far to find the action button.
• Contrasting CTA color: Your CTA button should use a color that stands out from the page's color scheme. If your page is blue-themed, an orange or green button draws attention.

Copywriting Guidelines

• Lead with benefits: "Save 10 hours per week" is more compelling than "Includes automation features."
• Address objections proactively in your FAQ section (pricing, complexity, commitment).
• Use specific numbers: "Trusted by 12,450 businesses" is more credible than "Trusted by thousands."

A/B Testing Your Landing Page

A/B testing lets you compare two versions of a page element to find what performs better. Test in priority order: headline (highest impact), CTA button (text, color, placement), hero image, form length, and social proof placement. Use Google Optimize or a similar tool, split traffic between variations, and run each test for at least two weeks or until you reach 95% confidence.

Performance Optimization for Landing Pages

Page speed directly affects conversion rates. A one-second delay in load time can reduce conversions by 7%. For Elementor landing pages:

• Optimize images: Use WebP format and compress images before uploading. Elementor's Image widget supports lazy loading by default.
• Minimize widget count: Each widget adds DOM elements and potentially CSS/JS. Use sections and columns efficiently rather than nesting excessive widgets.
• Reduce external fonts: Limit yourself to 1-2 Google Fonts. Each additional font family adds HTTP requests and file size.
• Enable caching: Use a caching plugin to serve static HTML instead of generating the page dynamically on each visit.
• Defer non-critical scripts: Move analytics and chat widget scripts to load after the main content renders.

For detailed Elementor performance techniques, read our guide on Elementor performance optimization. For a broader understanding of what Elementor Pro offers, check our complete Elementor guide for 2026.

Frequently Asked Questions

Do I need Elementor Pro to create landing pages?

Elementor Free allows you to build basic landing pages, but Elementor Pro adds essential features for conversion-focused pages: the Form widget, Popup Builder, custom fonts, motion effects, and theme builder integration. For serious landing page projects, Pro is worth the investment.

What is the ideal length for a landing page?

Length depends on the complexity and price of what you are offering. Simple lead magnets (ebook, checklist) work well with short pages (hero + benefits + form). High-ticket products or services need longer pages with detailed features, multiple testimonial sections, FAQ, and comparison tables to address all objections before the visitor commits.

Should I remove the navigation menu from my landing page?

Yes. Use Elementor Canvas template to remove header and footer navigation. Studies consistently show that removing navigation from landing pages increases conversion rates by reducing exit points. If visitors need to reach your main site, add a small logo link at the top.

How do I track landing page conversions?

Set up conversion tracking through Google Analytics 4 by creating a "thank you" page that loads after form submission. Track the thank you page as a conversion event. You can also use Elementor's form submission tracking with Google Tag Manager for more granular data.

Can I create landing pages for different audience segments?

Yes. Create separate landing pages for different audience segments, traffic sources, or campaigns. Use Elementor's template system to duplicate a base design and customize headlines, images, and CTAs for each segment. This approach typically produces higher conversion rates than sending all traffic to a single page.

How many CTAs should a landing page have?

Include your primary CTA 3-4 times on the page: once in the hero section, once after the benefits section, once after social proof, and once in the final section. All CTAs should point to the same action. Avoid offering multiple different actions, as this creates decision fatigue.

What is the difference between a landing page and a homepage?

A homepage introduces your brand and offers navigation to multiple areas of your site. A landing page focuses on a single conversion goal and intentionally limits navigation options. Homepages serve returning visitors and brand discovery; landing pages serve campaign traffic with a specific objective.

How do I make my landing page mobile-friendly in Elementor?

Elementor provides responsive editing mode where you can adjust layouts, font sizes, and spacing for tablet and mobile views independently. Switch to mobile preview mode (responsive icons at bottom of editor), reduce heading sizes by 20-30%, stack columns vertically, and ensure buttons are full-width and easily tappable on small screens.