Choosing the right theme for a WooCommerce store directly affects conversions, page speed, and customer experience. Not every WordPress theme handles e-commerce well—some add unnecessary bloat, others lack essential store features, and a few simply produce poor mobile shopping experiences. In this guide, we evaluate 8 WordPress themes that work well with WooCommerce in 2026, based on hands-on testing across performance, features, customization options, and pricing. For more information, refer to the WooCommerce Documentation.
Each theme was tested on a standard WooCommerce setup with 50 products, product variations, and payment gateway integration. Performance data reflects real measurements, not marketing claims.
What Makes a Good WooCommerce Theme?
Before diving into specific themes, here is what to evaluate:
| Criteria | Why It Matters | What to Look For |
|---|---|---|
| Performance | Slow stores lose sales (1s delay = up to 7% conversion loss) | Under 3s load time, PageSpeed 80+ |
| WooCommerce Features | Built-in features reduce plugin dependency | Quick view, cart, wishlist, product gallery |
| Customization | Stores need unique branding | Header/footer builder, color controls, layout options |
| Mobile Experience | 60%+ of e-commerce traffic is mobile | Touch-friendly, fast loading, easy navigation |
| SEO Readiness | Organic traffic is cost-effective | Schema support, clean HTML, heading structure |
| Regular Updates | WooCommerce updates frequently | Active development, timely compatibility updates |
1. Flatsome
Flatsome is the most popular WooCommerce theme on ThemeForest, with 200,000+ sales. It was built specifically for e-commerce and includes a proprietary UX Builder for visual customization.
| Feature | Details |
|---|---|
| Builder | UX Builder (proprietary, included) |
| WooCommerce Features | Quick view, wishlist, product gallery, live search, AJAX cart |
| Demo Layouts | 30+ shop demos |
| Performance | 1.8s load time, PageSpeed 78 |
| Price | $59 (one-time) |
Strengths: Purpose-built for WooCommerce with features like catalog mode, product video, size guide, and advanced product filtering that would require separate plugins with other themes.
Limitations: Uses a proprietary builder rather than Elementor or Gutenberg, which means your content is more locked to the theme. Performance is adequate but not as lean as lighter themes.
2. Astra
Astra Pro is a lightweight multipurpose theme with dedicated WooCommerce modules. It works with any page builder and produces some of the leanest code among feature-rich themes. For more development insights, check the WooCommerce Developer Resources.
| Feature | Details |
|---|---|
| Builder Compatibility | Elementor, Beaver Builder, Gutenberg |
| WooCommerce Features | Off-canvas cart, checkout customizer, product gallery, sale badge |
| Demo Layouts | 240+ (including 30+ WooCommerce) |
| Performance | 1.1s load time, PageSpeed 96 |
| Price | $47/year or $227 lifetime |
Strengths: Excellent performance-to-features ratio. The Pro WooCommerce module adds infinite scroll, quick view, dropdown cart, and a checkout customizer. Pairs well with Elementor Pro for custom product page layouts.
Limitations: WooCommerce features require the Pro addon. The free version provides basic WooCommerce support only.
3. OceanWP
OceanWP offers the most WooCommerce features in its free version. Floating add-to-cart bar, quick view, off-canvas cart, and multiple shop layouts are all available without a premium purchase.
| Feature | Details |
|---|---|
| Builder Compatibility | Elementor, Beaver Builder, Gutenberg |
| WooCommerce Features | Floating cart, quick view, off-canvas cart, wishlist |
| Demo Layouts | 220+ (including 25+ WooCommerce) |
| Performance | 1.4s load time, PageSpeed 91 |
| Price | Free (extensions $54-$129/year) |
Strengths: Generous free WooCommerce features. The floating add-to-cart bar keeps the purchase button visible while users scroll through product descriptions. For a detailed analysis, see our OceanWP review.
Limitations: Larger frontend footprint than Astra and GeneratePress. Premium extensions are sold individually, which adds up.
4. Avada
Avada is the all-time top-selling WordPress theme with 900,000+ purchases. It includes its own Avada Builder and extensive WooCommerce styling options.
| Feature | Details |
|---|---|
| Builder | Avada Builder (proprietary, included) |
| WooCommerce Features | Product gallery, AJAX search, mega menu with products, custom checkout |
| Demo Layouts | 100+ (including e-commerce demos) |
| Performance | 2.3s load time, PageSpeed 72 |
| Price | $69 (one-time, includes updates) |
Strengths: Extremely comprehensive. If you need a feature, Avada probably has it built in. Includes Avada Builder, Slider Revolution, and hundreds of design options. For a full evaluation, see our Avada review.
Limitations: Heavy frontend footprint affects performance. The sheer number of options can be overwhelming. Uses a proprietary builder, creating vendor dependency.
5. GeneratePress
GeneratePress is the performance champion. If your priority is the fastest possible WooCommerce store, GeneratePress Premium provides WooCommerce module controls with minimal overhead.
| Feature | Details |
|---|---|
| Builder Compatibility | Elementor, Beaver Builder, Gutenberg |
| WooCommerce Features | Shop columns, product page layout, cart icon, basic controls |
| Demo Layouts | ~80 (including WooCommerce) |
| Performance | 0.8s load time, PageSpeed 99 |
| Price | $59/year or $249 lifetime |
Strengths: Fastest theme on this list by a significant margin. Clean code, no jQuery, minimal CSS. Ideal for stores where every millisecond of page speed matters for conversions.
Limitations: WooCommerce features are basic compared to purpose-built e-commerce themes. You will likely need additional plugins or Elementor Pro to create custom shop layouts.
6. Divi
Divi is Elegant Themes' flagship product, featuring a visual builder with WooCommerce-specific modules for creating custom shop experiences.
| Feature | Details |
|---|---|
| Builder | Divi Builder (proprietary, included) |
| WooCommerce Features | Custom product layouts, shop modules, cart, checkout customization |
| Demo Layouts | 2000+ layouts (various, including WooCommerce) |
| Performance | 2.5s load time, PageSpeed 68 |
| Price | $89/year or $249 lifetime (Elegant Themes membership) |
Strengths: Powerful visual builder with WooCommerce modules. The Theme Builder allows creating custom product page, shop, cart, and checkout templates visually. Largest template library of any builder.
Limitations: Heavy frontend output results in slower page loads. Vendor lock-in with the Divi Builder format. For a full analysis, see our Divi review.
7. Woodmart
Woodmart is a purpose-built WooCommerce theme from the xtemos team. It includes an extensive set of e-commerce features that rival dedicated e-commerce platforms.
| Feature | Details |
|---|---|
| Builder Compatibility | Elementor, WPBakery (both included) |
| WooCommerce Features | AJAX shop, product comparison, wishlist, brands, product video, size guide, color/image swatches |
| Demo Layouts | 80+ shop demos |
| Performance | 1.6s load time, PageSpeed 82 |
| Price | $59 (one-time) |
Strengths: Deep WooCommerce integration with features like product comparison, brand filtering, color swatches, product video, and catalog mode. Includes both Elementor and WPBakery support.
Limitations: Steeper learning curve due to the volume of options. Performance is good for a feature-rich theme but not as lean as lighter alternatives.
8. Flavor (flavor Theme)
Flavor is a clean, modern WooCommerce theme that focuses on visual merchandising and product presentation with built-in AJAX filters and a minimalist design approach. For theme development guidelines, refer to the WordPress Theme Developer Handbook.
| Feature | Details |
|---|---|
| Builder Compatibility | Elementor, Gutenberg |
| WooCommerce Features | AJAX filters, quick view, mini cart, product gallery, wishlist |
| Demo Layouts | 20+ shop demos |
| Performance | 1.5s load time, PageSpeed 85 |
| Price | $59 (one-time) |
Strengths: Clean visual design that puts products first. AJAX-powered shop filtering provides a smooth browsing experience without page reloads. Good balance of features and performance.
Limitations: Smaller template library. Less established than themes like Flatsome or Avada.
Performance Comparison Summary
| Theme | Page Size | Load Time | PageSpeed | WooCommerce Depth |
|---|---|---|---|---|
| GeneratePress | 45 KB | 0.8s | 99 | Basic |
| Astra | 68 KB | 1.1s | 96 | Good (Pro) |
| OceanWP | 112 KB | 1.4s | 91 | Good (free) |
| Flavor | 125 KB | 1.5s | 85 | Good |
| Woodmart | 140 KB | 1.6s | 82 | Excellent |
| Flatsome | 165 KB | 1.8s | 78 | Excellent |
| Avada | 285 KB | 2.3s | 72 | Good |
| Divi | 310 KB | 2.5s | 68 | Good |
How to Choose
- Performance is your priority → GeneratePress or Astra Pro
- You want built-in WooCommerce features (free) → OceanWP
- You need a purpose-built e-commerce theme → Flatsome or Woodmart
- You want visual builder freedom → Divi or Avada
- You want the right balance of speed and features → Astra Pro + Elementor Pro
For a comprehensive guide to selecting the right theme for any WordPress project, see our complete WordPress theme selection guide.
Frequently Asked Questions
Do I need a WooCommerce-specific theme, or will any WordPress theme work?
Any WordPress theme that declares WooCommerce support will display products and process orders. However, WooCommerce-specific themes include features like quick view, AJAX cart, product galleries, and optimized checkout layouts that significantly improve the shopping experience. For a small store with few products, a general theme works. For a dedicated online store, a WooCommerce-focused theme provides meaningful advantages.
Can I switch my WooCommerce theme without losing products?
Yes. WooCommerce products, orders, customers, and settings are stored in the database independently from your theme. Switching themes changes the visual presentation but not your store data. However, custom product page layouts created with one theme's builder will not transfer to another theme automatically.
Is Flatsome or Woodmart a better choice for a large WooCommerce store?
Both are strong choices. Flatsome has a larger user base, more documentation, and its UX Builder is straightforward to learn. Woodmart offers deeper WooCommerce features (product comparison, brand filtering, video) and supports both Elementor and WPBakery. For stores with complex product catalogs, Woodmart's advanced filtering may be more useful. For general stores, Flatsome's simplicity is an advantage.
Will a heavy theme significantly hurt my WooCommerce store's conversions?
Yes. Research from Google and various e-commerce studies shows that each additional second of load time can reduce conversions by 7-10%. A
