Your WordPress theme is the foundation of your site's frontend performance. A theme that generates 300 KB of CSS and JavaScript will always load slower than one that generates 50 KB—regardless of how much caching and optimization you apply. In this comparison, we test 6 popular WordPress themes under identical conditions to provide objective performance data. For more information, you can refer to the WordPress Theme Developer Handbook.
Test Methodology
To ensure a fair comparison, all tests were conducted under identical conditions:
| Parameter | Configuration |
|---|---|
| Hosting | Shared hosting (SiteGround GoGeek plan) |
| PHP Version | 8.2 with OPcache enabled |
| WordPress Version | 6.7.1 |
| Content | 10 posts with featured images, 5 pages, sidebar with 3 widgets |
| Plugins | None (testing pure theme performance) |
| Caching | None (testing uncached performance) |
| Images | Same images across all tests, optimized WebP format |
| Testing Tool | GTmetrix (Vancouver server), 3 test average |
Each theme was tested in its default state with no customizations beyond activating the theme and importing standard content. This measures the theme's baseline performance—what you get out of the box. For more insights on theme basics, check the Theme Basics Guide.
Results: Homepage Performance
| Theme | Page Size | HTTP Requests | Load Time | TTFB | PageSpeed Score | LCP |
|---|---|---|---|---|---|---|
| GeneratePress | 45 KB | 8 | 0.8s | 120ms | 99 | 0.9s |
| Astra | 68 KB | 11 | 1.1s | 145ms | 96 | 1.2s |
| Flavor (flavor theme) | 95 KB | 14 | 1.3s | 155ms | 93 | 1.4s |
| OceanWP | 112 KB | 16 | 1.4s | 165ms | 91 | 1.5s |
| Avada | 285 KB | 28 | 2.3s | 210ms | 72 | 2.6s |
| Divi | 310 KB | 32 | 2.5s | 225ms | 68 | 2.8s |
Results: Single Post Performance
| Theme | Page Size | Requests | Load Time | PageSpeed | CLS |
|---|---|---|---|---|---|
| GeneratePress | 48 KB | 9 | 0.9s | 99 | 0.00 |
| Astra | 72 KB | 12 | 1.2s | 95 | 0.01 |
| Flavor | 100 KB | 15 | 1.4s | 92 | 0.02 |
| OceanWP | 118 KB | 17 | 1.5s | 90 | 0.03 |
| Avada | 295 KB | 30 | 2.4s | 70 | 0.08 |
| Divi | 320 KB | 34 | 2.7s | 66 | 0.12 |
What Causes the Performance Differences?
CSS and JavaScript Payload
| Theme | CSS Size | JS Size | jQuery Required | Custom Icons |
|---|---|---|---|---|
| GeneratePress | 9 KB | 0 KB | No | Inline SVG |
| Astra | 18 KB | 12 KB | No | Inline SVG |
| Flavor | 32 KB | 25 KB | No | Icon font |
| OceanWP | 42 KB | 35 KB | Optional | Icon font |
| Avada | 120 KB | 85 KB | Yes | Icon font + custom |
| Divi | 135 KB | 95 KB | Yes | Icon font |
The difference between GeneratePress (9 KB CSS) and Divi (135 KB CSS) is 15x. This directly impacts First Contentful Paint and Largest Contentful Paint metrics. You can measure these metrics using Google Lighthouse.
DOM Complexity
| Theme | DOM Elements (homepage) | Max DOM Depth |
|---|---|---|
| GeneratePress | ~350 | 8 |
| Astra | ~480 | 10 |
| Flavor | ~620 | 11 |
| OceanWP | ~750 | 12 |
| Avada | ~1,400 | 18 |
| Divi | ~1,600 | 20 |
Google recommends keeping DOM size under 1,500 elements. Avada and Divi exceed this on a standard homepage, even before adding page builder content.
Performance After Optimization
We also tested each theme with WP Rocket caching and optimization enabled:
| Theme | Before (Load Time) | After WP Rocket | Improvement |
|---|---|---|---|
| GeneratePress | 0.8s | 0.5s | 37% |
| Astra | 1.1s | 0.7s | 36% |
| Flavor | 1.3s | 0.8s | 38% |
| OceanWP | 1.4s | 0.9s | 36% |
| Avada | 2.3s | 1.5s | 35% |
| Divi | 2.5s | 1.6s | 36% |
Caching provides roughly the same percentage improvement across all themes (~35-38%). But the absolute numbers tell the story: a cached GeneratePress site (0.5s) is still 3x faster than a cached Divi site (1.6s). Optimization can improve any theme, but it cannot overcome a fundamentally heavy theme architecture.
Which Theme Should You Choose?
| Priority | Recommended Theme | Why |
|---|---|---|
| Maximum speed | GeneratePress | Smallest footprint, fastest load times, cleanest code |
| Speed + features balance | Astra Pro | Near-GP speed with more design options and templates |
| Free WooCommerce features | OceanWP | Most features in free tier, good for budget stores |
| Maximum features (speed secondary) | Avada | Everything built-in, largest feature set |
| Visual building (speed secondary) | Divi | Powerful visual builder with extensive templates |
For a comprehensive guide to selecting themes beyond performance, see our WordPress theme selection guide.
Additional Considerations for Theme Performance
Mobile Responsiveness
As mobile traffic continues to grow, ensuring that your WordPress theme is mobile-responsive is crucial. A theme that performs well on desktop may not necessarily provide the same experience on mobile devices. Here are some tips for evaluating mobile responsiveness:
- Responsive Design: Check if the theme automatically adjusts layout and elements based on screen size.
- Touch-Friendly Elements: Ensure buttons and links are easy to click on smaller screens.
- Viewport Meta Tag: Verify that the theme includes a viewport meta tag to control layout on mobile browsers.
Image Optimization
Images can significantly impact load times. Even with a lightweight theme, unoptimized images can slow down your site. Consider these practices for image optimization:
- Use Appropriate Formats: Use WebP or optimized JPEG formats for faster loading.
- Lazy Loading: Implement lazy loading to defer loading of images until they are in the viewport.
- Image Compression: Use tools like TinyPNG or plugins like Smush to compress images without losing quality.
Regular Updates and Support
Choosing a theme that receives regular updates is essential for maintaining performance and security. Look for themes that:
- Have Active Development: Check the theme's changelog for recent updates.
- Provide Support: Ensure the theme developer offers support for troubleshooting and questions.
- Community Feedback: Look for user reviews and community forums to gauge user satisfaction and issues.
Frequently Asked Questions
Does theme speed really affect SEO rankings?
Yes. Page speed is a confirmed Google ranking factor, and Core Web Vitals (LCP, FID, CLS) are part of Google's page experience signals. While content quality is more important than speed, two sites with equally good content will see the faster one ranked higher. The effect is most noticeable on mobile, where Google uses mobile-first indexing.
Can I make Divi or Avada as fast as GeneratePress?
You can significantly improve their speed with caching and optimization, but you cannot match GeneratePress's raw numbers. The architectural differences—DOM size, CSS weight, JavaScript dependencies—are inherent to how these themes are built. A well-optimized Avada site (~1.5s) is still acceptable, but it will not match an optimized GeneratePress site (~0.5s).
Is a 1-second vs 2-second load time really noticeable?
Yes. Google research shows that as load time increases from 1s to 3s, bounce probability increases by 32%. For e-commerce sites, Amazon famously found that every 100ms of latency cost them 1% of sales. The difference between 1s and 2s is meaningful for both user experience and conversion rates.
Should I choose theme speed over design features?
It depends on your priorities. If you are building a content site, blog, or WooCommerce store where organic traffic matters, prioritize speed (GeneratePress, Astra). If you are building a one-time portfolio or landing page where visual impact matters more than search traffic, a feature-rich theme may be more appropriate.
How much does hosting affect theme performance?
Hosting affects TTFB (Time to First Byte) significantly—the same theme on cheap shared hosting may have 500ms TTFB vs 100ms on premium hosting. However, the relative differences between themes remain consistent: a lightweight theme is always faster than a heavy theme on the same hosting. For hosting recommendations, see our guide.
Do page builders negate the speed advantage of lightweight themes?
Partially. Adding Elementor to GeneratePress increases page size from 45 KB to ~180 KB. But GeneratePress + Elementor (180 KB) is still lighter than Divi alone (310 KB). The theme's base weight adds to whatever the page builder generates, so starting with a lighter theme provides compounding benefits.
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