A GiveWP addon that tracks donation events and revenue in Google Analytics
Give – Google Analytics Donation Tracking
Give Google Analytics Donation Tracking integrates GiveWP with Google Analytics to track donation events, revenue, and conversion data. It sends donation completion events, amounts, campaign attribution, and form performance metrics to Google Analytics for data-driven fundraising optimization.
Included with purchase:
- 100% GPL Licensed
- Lifetime Updates
- Technical Support
- Instant Download
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What is Give – Google Analytics Donation Tracking?
Give Google Analytics Donation Tracking sends donation events and revenue data from GiveWP to Google Analytics. It tracks campaigns, form performance, and conversion patterns. Available at PluginTheme.net with instant download and GPL license.
Key Features
Donation Events
Completion events with amounts, currency, and payment method data
Revenue Tracking
Donation revenue as e-commerce transactions in Google Analytics
Campaign Attribution
Links donations to marketing campaigns and traffic sources
Form Analytics
Views, starts, completions, and abandonment rate tracking
GA4 Support
Compatible with both Universal Analytics and Google Analytics 4
Who is this for?
Pros
- Donation events: Tracks completions with amounts, currency, and payment methods
- Revenue tracking: Donation revenue as e-commerce transactions in GA
- Campaign attribution: Links donations to marketing sources and referral channels
- Form analytics: Views, starts, completions, and abandonment rate tracking
- GA4 support: Works with both Universal Analytics and Google Analytics 4
Cons
- •Requires both GiveWP and Google Analytics account
- •Analytics setup complexity increases with enhanced e-commerce tracking
- •Data interpretation requires familiarity with Google Analytics reporting
Product Description
Give Google Analytics Donation Tracking connects GiveWP with Google Analytics, providing nonprofits with detailed analytics on donation behavior, campaign performance, and conversion patterns.
Tracking Features
- Donation Events - Sends donation completion events to Google Analytics with amount, currency, and payment method data
- Revenue Tracking - Tracks total donation revenue as e-commerce transactions in Google Analytics for financial reporting
- Campaign Attribution - Attributes donations to marketing campaigns, traffic sources, and referral channels for ROI measurement
- Form Analytics - Tracks individual donation form performance including views, starts, completions, and abandonment rates
Fundraising Insights
The integration provides data for optimizing fundraising strategies. Understanding which traffic sources, campaigns, and form designs produce the highest donation rates helps nonprofits allocate marketing resources effectively. Conversion funnel analysis identifies where potential donors drop off in the giving process.
Configuration
The plugin works with both Universal Analytics and Google Analytics 4 (GA4). Setup involves connecting your Google Analytics tracking ID and configuring which donation events to track. Enhanced e-commerce tracking provides the most detailed donation transaction data in your analytics reports.
Our Verdict
PluginTheme Team
Expert Reviewer
Give Google Analytics Donation Tracking provides essential fundraising analytics for data-driven nonprofits, enabling campaign performance measurement and donation conversion optimization.
