Themify Popup

Themify Popup is a WordPress plugin for creating and managing popup windows with a visual builder interface. It supports various popup types — lightbox overlays, slide-ins, notification bars, and full-screen takeovers — each configurable with display triggers and audience targeting rules.

Visual Popup Builder

Design popups using a drag-and-drop builder with layout controls, color settings, typography options, and content elements. The builder provides a live preview of the popup as you configure it, including background overlays, close button placement, and animation effects.

Display Triggers

• Timed delay — show popup after a configurable number of seconds on the page
• Exit intent — trigger popup when the visitor's cursor moves toward the browser close button
• Scroll depth — display popup after the visitor scrolls a specified percentage down the page
• Click trigger — show popup when a specific element (button, link, image) is clicked

Targeting Rules

Control which visitors see each popup based on page-level and user-level conditions. Target by specific pages, post categories, referral source, device type, new vs. returning visitors, and logged-in status. Combine conditions to create precise audience segments for each popup.

Lead Capture Integration

Build email opt-in popups that connect with Mailchimp, AWeber, and other email marketing services. Form submissions captured through popups are sent directly to your email list, enabling popup-based lead generation without separate form plugins.

Frequency Controls

Set display frequency limits to prevent popup fatigue. Configure how often a popup appears per visitor session — once per visit, once per day, or once ever — using cookie-based tracking to respect frequency settings.