Display manufacturer suggested retail prices alongside your WooCommerce sale prices
WooCommerce MSRP Pricing
WooCommerce MSRP Pricing adds a manufacturer's suggested retail price (MSRP/RRP) field to products, displaying the recommended price alongside your actual selling price to highlight customer savings.
Included with purchase:
- 100% GPL Licensed
- Lifetime Updates
- Technical Support
- Instant Download
What is WooCommerce MSRP Pricing?
WooCommerce MSRP Pricing is a WordPress plugin that adds manufacturer suggested retail price display to WooCommerce products, showing price comparisons and customer savings alongside selling prices. Available at PluginTheme.net with instant download and GPL license.
Key Features
MSRP Display
Show manufacturer suggested retail price alongside selling price
Savings Calculation
Display customer savings as amount or percentage
Strikethrough Pricing
Visual comparison with crossed-out MSRP price
Variable Products
Support for per-variation MSRP pricing
Multi-Location Display
Show MSRP on shop pages, product detail, and cart
Who is this for?
Pros
- Clear price comparison increases perceived value
- Savings displayed as amount or percentage
- Supports variable products with per-variation MSRP
- Displays on shop archive and product detail pages
- Customizable labels and visual styling
Cons
- •Only useful for products with established MSRP/RRP
- •MSRP must be entered manually per product
- •Pricing comparison may need careful formatting for themes
Product Description
WooCommerce MSRP Pricing enables stores to display manufacturer suggested retail prices alongside their own selling prices. This comparison creates a clear savings message that encourages purchases by showing customers how much they save compared to the recommended price.
Pricing Features
- MSRP field — Add manufacturer suggested retail price to any product
- Savings display — Show amount or percentage saved versus MSRP
- Strikethrough MSRP — Visual pricing comparison with crossed-out MSRP
- Variable product support — MSRP pricing per product variation
- Shop page display — Show MSRP on listing pages and product detail
Conversion Benefits
Displaying MSRP alongside your lower price creates a price anchoring effect that increases perceived value. Customers can see the savings clearly, which drives purchase decisions and reduces price comparison shopping.
Configuration
Customize the MSRP label text, savings display format (amount or percentage), and visual styling. Choose where the MSRP appears — product pages, shop archive, cart, or all locations.
Our Verdict
PluginTheme Team
Expert Reviewer
Tested MSRP Pricing on a branded product store. The price comparison display is clear and effective for communicating savings. Variable product MSRP works correctly, and the savings percentage adds persuasive value.
