Send WooCommerce store events and customer data to Segment.io for unified analytics
WooCommerce Segment.io Integration
WooCommerce Segment.io Integration tracks store events and sends customer data to Segment.io. Capture purchases, cart activity, product views, and customer profiles for routing to your analytics and marketing tools.
Included with purchase:
- 100% GPL Licensed
- Lifetime Updates
- Technical Support
- Instant Download
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What is WooCommerce Segment.io Integration?
WooCommerce Segment.io Integration is a WordPress plugin that sends WooCommerce store events and customer data to Segment.io's customer data platform. It tracks product views, cart activity, purchases, and customer profiles for routing to analytics and marketing tools. Available at PluginTheme.net with instant download and GPL license.
Key Features
E-Commerce Events
Track product views, cart actions, checkouts, and order completions
Customer Profiles
Send customer data including purchase history and preferences to Segment
Server-Side Tracking
Reliable data capture unaffected by ad blockers or JavaScript issues
User Identity
Identify customers across sessions and devices with unified profiles
Revenue Data
Include order totals, product details, and transaction metadata in events
Who is this for?
Pros
- Comprehensive e-commerce event tracking out of the box
- Server-side tracking bypasses ad blockers for reliable data
- Single integration point routes data to hundreds of tools via Segment
- Customer identification ties sessions across devices
- Revenue and product metadata included in event properties
Cons
- •Requires active Segment.io account with associated costs
- •Limited to WooCommerce — not for general WordPress tracking
- •Downstream tool configuration still required in Segment dashboard
Product Description
WooCommerce Segment.io Integration connects your store with Segment.io's customer data platform. The plugin captures e-commerce events — product views, cart actions, checkouts, and purchases — and sends them to Segment.io for routing to your analytics, marketing, and data warehouse tools.
Key Capabilities
- Track product viewed, added to cart, checkout started, and order completed events
- Send customer profile data including purchase history and preferences
- Identify logged-in users across sessions and devices
- Custom event properties with order details, product metadata, and revenue data
- Server-side tracking for reliable data capture
Analytics Pipeline
By routing WooCommerce events through Segment.io, you can send data to hundreds of downstream tools simultaneously. Connect to Google Analytics, Facebook Pixel, Mixpanel, Amplitude, and data warehouses from a single integration point rather than installing individual tracking scripts.
Data Quality
Server-side event tracking captures data that client-side scripts miss — ad blockers, JavaScript errors, and slow connections don't affect data collection. Customer identification ties anonymous browsing sessions to known profiles after login or purchase.
Our Verdict
PluginTheme Team
Expert Reviewer
The integration reliably sends WooCommerce events to Segment.io. Event tracking is comprehensive — all standard e-commerce actions are captured with useful metadata. Server-side tracking is the key advantage over client-side alternatives.
