Set different product prices for different user roles in your WooCommerce store
YITH WooCommerce Role Based Prices Premium
YITH WooCommerce Role Based Prices Premium lets you define custom pricing rules based on WordPress user roles. Set wholesale prices for dealers, VIP pricing for loyal customers, and member discounts for registered users across your entire product catalog.
Included with purchase:
- 100% GPL Licensed
- Lifetime Updates
- Technical Support
- Instant Download
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What is YITH WooCommerce Role Based Prices Premium?
YITH WooCommerce Role Based Prices Premium is a WordPress plugin that sets different WooCommerce product prices based on user roles. It enables wholesale, VIP, and member pricing strategies within a single catalog. Available at PluginTheme.net with instant download and GPL license.
Key Features
Role-Specific Pricing
Define custom prices for each WordPress user role with percentage or fixed amount adjustments
Global Pricing Rules
Apply role-based discounts across entire categories or the full product catalog with single configuration
Wholesale Tier Support
Create dedicated wholesale pricing for B2B customers with quantity-based thresholds
Price Visibility Control
Hide product prices from guests or specific roles, showing pricing only to logged-in authorized users
Who is this for?
Pros
- Flexible role-based pricing for multiple customer segments
- Global and per-product pricing rule options
- Works with variable products at variation level
- Option to hide prices from non-logged-in users
- Percentage and fixed amount adjustment methods
Cons
- •Requires proper WordPress role management for effective use
- •Complex multi-tier pricing setups need careful planning
- •Customers must be logged in to see role-specific prices
Product Description
YITH WooCommerce Role Based Prices Premium enables differentiated pricing strategies by connecting product prices to WordPress user roles. This allows store owners to maintain a single product catalog while offering different price points to wholesalers, members, VIP customers, and retail buyers simultaneously.
Pricing Features
- Role-specific pricing rules applied per product or globally
- Percentage or fixed amount adjustments from regular price
- Wholesale pricing tiers for bulk buyer accounts
- Hide prices from non-logged-in visitors
- Minimum and maximum quantity rules per role
Management
Pricing rules can be set individually on each product or configured as global rules that apply across categories or the entire store. The plugin respects WooCommerce sale prices and can layer role-based adjustments on top of existing pricing structures, including variable product pricing at the variation level.
Our Verdict
PluginTheme Team
Expert Reviewer
YITH Role Based Prices effectively handles multi-segment pricing needs, particularly useful for B2B stores maintaining separate wholesale and retail price lists.
